Solo-E - Latest Comments

Re: 3 Mistakes Entrepreneurs Make When They Start to Sell Information Products

Justine Pattantyus — Fri, 24 May 2013 14:58:44 -0000

Thanks for this – very good tips and all true.

1. You have to think through your product mix, price point and know your conversion rate to understand how much time and effort goes into selling AND delivering the product.

2. Sales are key. If you don't have sales, you don't have a business. Having regular sales conversations is key to success.

3. You don't fail unless you quit. Most people people quit. My elementary school gym teacher, Mrs. Richard, always said "when the going gets tough, the tough get going."

Re: Confidence is Earned, Not Learned – 3 Steps to Confident Marketing, Selling and Performing, @MonicaShah

shubh — Mon, 13 May 2013 06:10:54 -0000

Thanks...:D

Re: Secrets To Making The Leap Into 6-Figures (And High 6-Figures), @kendallcoach

Six Figure Monthly Income — Thu, 09 May 2013 13:14:31 -0000

Excellent guidelines...but as the expert said that you have to do lots of things which will help you. Not only will this help you create the 6 figure monthly income.

Re: Put Your Marketing on AUTOPILOT, @Fabienne

Terri Z — Wed, 08 May 2013 13:27:32 -0000

Why would you advise turning it off? And what exactly do you mean by that...stopping marketing altogether sometimes?

Re: Put Your Marketing on AUTOPILOT, @Fabienne

marketing and selling online — Wed, 08 May 2013 13:03:16 -0000

Hey it can be easy to get sucked into life on autopilot. Sometimes, it’s not you who shrewdly glances the switch. Big firms can be devious like that. But my honest counsel would be to turn it off – at least once in a while.

Re: How to Move Through Overwhelm

Terri Z — Fri, 26 Apr 2013 13:19:58 -0000

Sorry about that, Elisabeth! We've been having troubles with disappearing videos. We'll get it up as soon as possible.

Re: How to Move Through Overwhelm

Elisabeth — Fri, 26 Apr 2013 05:14:29 -0000

Where's the video?

Re: 3 Ways to Get Your E-mails Opened

MicroSourcing — Wed, 17 Apr 2013 22:02:16 -0000

Timing is an important thing to consider when sending important emails. Emails sent at the end of the working day or near the weekend won't be opened right away.

Re: How I Purged My List and Why It’s a Smart Thing to Do

Terri Z — Sun, 14 Apr 2013 13:33:23 -0000

Great article, Sandy - I hadn't thought of the effect of the non-engagers (those who haven't clicked) on list deliverability. I'm taking the plunge today! I'm also getting rid of my unsubscribes - I've heard that some email list management systems count those against your total for billing purposes. Might be a good idea for everyone to remove them monthly or quarterly (same with bounces and those who haven't confirmed after a month or so.) I'm adding these tasks to my end-of-month list!

Re: How I Purged My List and Why It’s a Smart Thing to Do

Sandra Martini, Biz Mentor — Sun, 14 Apr 2013 08:27:42 -0000

Congrats Nancy! Doing this will benefit you in several ways: energetically of course and also with the ISPs who are filtering your emails and deciding whether or not to show them in subscribers' inboxes.

See my recent article on engagement at: http://www.sandramartini.com/e...

Re: How I Purged My List and Why It’s a Smart Thing to Do

Terri Z — Sat, 13 Apr 2013 20:02:53 -0000

My links look like this: http:// www . solo-e . com / myemailprogram / link . php ? M = 1234 & N = 4567 - I'm thinking they are all logging properly then.

I see you've tried a number of approaches, Will. I'm thinking more along the lines of just removing them en masse if they haven't clicked yet, and they've been on the list more than a year. I gotta sleep on it though...I'll be removing almost over 1500 subscribers (not bad for a list that is 7 years old!)

I can understand the energetic value of doing this; if those with low energy match from you/your list are there, they are dragging the whole thing down. Kind of like firing a client that isn't a good fit - it makes room for more, better-aligned clients. I'm guessing if I try it, next time I'll get bolder and go for 6 months :)

Re: How I Purged My List and Why It’s a Smart Thing to Do

Terri Z — Sat, 13 Apr 2013 19:26:51 -0000

Pretty certain there is no Javascript used.

Re: How I Purged My List and Why It’s a Smart Thing to Do

Terri Z — Sat, 13 Apr 2013 19:25:55 -0000

Sorry for the troubles! You could perhaps try giving the url like this: www . solo-e . com or something. Or just email me directly - maybe this would make a good future blog post?

Re: How I Purged My List and Why It’s a Smart Thing to Do

Will Bontrager — Sat, 13 Apr 2013 18:15:26 -0000

OK, I see one of the chunks got through and also the "I'm giving up" response.

Here is the original response but with the URL removed. I think it was the URL that messed it up.

Terry, it would depend on how the link is set up within the email. If JavaScript is used anywhere in the link, the tracking data may be lost because many if not most email readers don't run JavaScript, especially desktop email readers.

If the link URL is of the format

[URL removed]

then in my opinion it is unlikely an email reader would mess with that. The script destination.php logs the value of the subscriber value and you have a record of who clicked.

Just FYI (Terri you probably remember, but for others who will read this), the way I cleaned my list is by providing a link to click if they want to stay on the list. The link was published in 4 consecutive issues. Only one click on the link in any one of those 4 issues was required to stay on the list.

Some subscribers, I found out later, had been filtering the Possibilities ezine into a folder for reading later or just to keep for reference. They were unsubscribed automatically because they never opened the ezine in 4 consecutive issues and clicked on the link (which is OK with me, they weren't reading it).

Having a fresh list is very important to me. Don't know why I'm so anal about it. Perhaps because I feel more alive when I know my list is more alive.

Over the years, I've tried a number of different things to keep interest and to drop those who don't.

One was a click-to-continue autoresponder where the subscriber had to click on a link within the latest autoresponder email they received in order to receive the next one.

Another was dipping my toe into the water of limited-term subscriptions, a term of 6-months. A prominent link in the issues published during the 6th month let the subscriber extend for another 6 months. Because of time considerations, I dropped this one before it was well developed. Feedback was positive. I just didn't have the temporal resources to complete the software right away and doing things manually was getting a bit old.

That is a model I want to try again sometime. Maybe.

Well, I guess you can see Nancy Marmolejo's article is on a subject I have opinions about :)

Will

Re: How I Purged My List and Why It’s a Smart Thing to Do

Will Bontrager — Sat, 13 Apr 2013 18:12:11 -0000

Don't know if you'll get this, I'm having issues with this system. Wouldn't post the original response. Tried in smaller chunks, still no go. Might be because of the URL in the post, which is required as part of the response.

I'll try again tomorrow, if I remember.

Will

Re: How I Purged My List and Why It’s a Smart Thing to Do

Will Bontrager — Sat, 13 Apr 2013 18:08:21 -0000

Am experiencing issues with getting this submitted. I'll try this in smaller chunks.

Re: How I Purged My List and Why It’s a Smart Thing to Do

Terri Z — Sat, 13 Apr 2013 16:02:01 -0000

Will, a technical question - if someone is signed up to receive html emails, and your system has the capability to "see" if they have clicked a link, is there any way for their own email reader to block that? I don't want to delete someone just because their email reader/settings aren't letting us see their clicks.

Re: How I Purged My List and Why It’s a Smart Thing to Do

Terri Z — Sat, 13 Apr 2013 15:54:11 -0000

Nancy - You've inspired me. I just checked and I have subscribers dating back to 2006 who haven't clicked anything since 2009 at least! (That's as far as my stats go.) I'm not even sure I'll bother with trying to get their attention...if 4 years of emails hasn't done that, then they just aren't a good fit - why waste our resources and theirs sending them more?!

Re: Terri Zwierzynski, The Solo-CEO: Business Strategist/Marketing Consultant

Terri Z — Sat, 13 Apr 2013 15:39:15 -0000

Wow I'm floored - thank you for the fantastic compliment, Richard!

Re: How I Purged My List and Why It’s a Smart Thing to Do

Amethyst Wyldfyre — Sat, 13 Apr 2013 14:15:32 -0000

Awesome Article thanks Nancy!

Re: Terri Zwierzynski, The Solo-CEO: Business Strategist/Marketing Consultant

marketing consultant — Sat, 13 Apr 2013 08:58:04 -0000

Terri Zwierzynski's progress in the world of Internet is indeed a pleasure to follow. Starting from unemployment, she has crawled to the top position in her self-promoted organization called "www.Solo-E.com," promoting the solo entrepreneur lifestyle. Her selfless inspiring encouragement to solo entrepreneurs from over hundred countries in the world has done great service to the entrepreneur community.

Re: How I Purged My List and Why It’s a Smart Thing to Do

Will Bontrager — Sat, 13 Apr 2013 08:39:41 -0000

When I first purged inactive subscribers from my list, it felt very
much like you describe: "I felt like I let go of a 40 pound ball and
chain." The feeling of a weight lifted off me was unanticipated. After
all, all I did was change some electrons.

I think part of the
lighter feeling comes from knowing more emails will be delivered and
read. More of the energy invested into writing and distributing will
have an audience and less will be dispersed in the electron wilderness
with no effect.

When I purged again, several years later, there was the same feeling of weight lifted.

It's a nice experience.

Although
only electrons, dead weight on a list can be a psychological drag
unnoticed because it creeps up so slowly as first one, then more and
more people don't open the emails.

The shock upon
realizing how few actually open ones emails can be distressing. To make
it better, purge the dead weight from the list.

Will

Re: How I Purged My List and Why It’s a Smart Thing to Do

Tracey Lawton — Sat, 13 Apr 2013 07:53:45 -0000

I love this Nancy! I've been thinking about doing this for a while but wasn't sure what process to take. I'd had a few ideas and was planning to look into it more over the summer. I did let go of over a 1,000 subscribers a few weeks back ... those people who had never verified (double opted-in). I simply deleted them. But now I shall take it one step further. This will be my summer project.

Re: Home Based Business Marketing Plan: 4 Tips to Fine-Tune Your Niche Marketing, @TerriZSoloCEO

marketing consultant — Sat, 13 Apr 2013 06:35:07 -0000

The secret to a flourishing marketing campaign is first to find the potential buyers for your ideas. For this you have to setup an attractive niche to attract the customers. If you are doing home based business, always be transparent and never build up an image that is not authentically yours. Your clients will then suspect you of dis-integrity and stop following you. Clients are always looking for someone whom they can trust.

Re: Laura Gisborne, Speaker, Author, Producer and Solo-E Certified Expert

Christine McDowell — Fri, 05 Apr 2013 19:29:55 -0000

I have been successful in life and in my career as a Realtor. Most people wouldn’t think I needed a coach. When I met Laura Gisborne I recognized that she had figured out how to create a life full of abundance, joy, and happiness all while making infinite money working with amazing clients. After working with Laura I gave up having to reinvent the wheel. Thank you, Laura, for coming into my life.

- Christine McDowell, Real Estate Broker